When was miller light invented

The Washington Post obituary dubbed Dr. Your go-to beer has a storied history indeed. Tags: alcohol. You must be logged in to post a comment. Truth In Advertising Search. Television Ads Published on October 28th, 0. While it may not be in the same ballpark as penicillin, the printing press or the Ford Model T, the invention of light beer has nevertheless generated billions of dollars for the beer industry.

Leave a Reply Cancel reply You must be logged in to post a comment. By the early s, Anheuser-Busch accounted for roughly one-fourth of all the beer sold in the United States.

More than that, the U. Miller needed to do something, and fast. Under the direction of its new president, John Murphy, a lawyer with Philip Morris since , Miller carefully and forcefully rolled out another version of the Meister Brau recipe, beginning in select cities and then nationally in February Two crucial tweaks made it phenomenally successful. And Less. It instantly became a verbal shorthand for healthier living, however preposterous the idea.

Here was a way for food producers—brewers, bakers, barbecue-sauce makers—to easily tell potential customers that their products were that much lower in calories. Schlitz would introduce the second widely available, American-made light beer in By then, though, it was too late: Thanks to Miller Lite—70 million cases of the stuff would ship in —Miller was well on its way to the No.

S breweries. Light beer was, at last, for better or worse, here to stay. You are commenting using your WordPress. You are commenting using your Google account.

Today, many other comparable light beer brands boast about the seemingly superior nutritional value of their products that promote a healthy and active lifestyle.

The focus of these light beer advertisements and marketing campaigns can be misleading to the consumer. The focus is directed to make it appear that their light beer tips the scales in areas like calories and carbs. But in reality, it is not a point of parity when compared to Miller Lite. When Miller Lite goes head to head with the next leading light beer, the competition has 0.