They exist to work along with the copy to sell an idea, engage the viewer, and, in some cases, inform. Certainly not. They help guide the visitor through a journey of discovery and decision-making.
They can be an infographic sharing important stats and information that will inform the visitor on the benefits and social proof of the product. There are two basic types of digital graphics. These are known as vector and raster files. Vector images use math equations that involve points that use curves or lines to connect. The curves and lines are called vector paths, and they basically create the shapes in a vector image.
The benefit of this is that the images can be easily scaled without sacrificing image quality, since they are literally being created by mathematics. Think of it like if an artist was painting a picture by placing a bunch of dots on a canvas and then connecting those dots and filling in the shapes with color. If they wanted to make a bigger version of that picture, they could just place the dots farther apart to scale, and then use the same lines and colors to fill it in.
Also, because vector images are mostly gradients and flat colors, their file sizes are smaller and more efficient than raster images.
Vector file formats are usually. Raster images are made up of pixels. Raster images are capable of being much more complex than vector images. You're subscribed! Look out for a Welcome email from us shortly. If you want to stand out from the crowd and appeal to more readers, add these visuals to your content marketing strategy.
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Via SmarterMSP. Via The Drum. Via Shutterstock. Via Dropbox. Via Medium. Share this article. In order to stand out among competitors, your business needs effective, persuasive graphic design to appeal and engage customers. Here are 5 ways your business can use graphic design:. As your company grows, consider ways to update your logo to reflect the current trends. Your logo needs to be memorable and functional across several platforms.
The company logo should be:. There are a lot of plain, boring business cards, brochures, letterheads, and other collateral materials out there. Make sure yours stands out and communicates effectively:. A compelling graphic design has a big impact on your website.
On the other hand, they can also be something as complex as a poster with multiple elements and layers. Whatever the material is, design experts advise brands to be consistent with their visuals to make an impression. Hence, this type of image is a great way to offer value to your market. In the same vein, you can also include this type of image in blog posts to make your data easier to digest.
Some brands use videos to increase the staying power of their website homepage. Most ventures, however, choose to use videos to attract website views via social media. Memes are, at the most basic, funny texts, images, or videos that are shared via online channels. Most memes are meant to make people laugh, making them a great social media marketing tool. Despite its simplicity, however, this image type can rake in likers and followers on social networks. The best thing about ebooks is that they can be distributed to many people without requiring more marketing funds.
Make ebooks a lot more engaging by including relevant photos.
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