But here are some simple ideas to get you started:. Different social strategies work well for different platforms. Brush up on the recommended video specs for each social platform, then optimize your video accordingly.
And make sure you use different captions every time you post. Watch this little guy's story via dodo. Does your website have blog? Embed videos in your posts, along with searchable transcriptions. This will increase both video and page views. You can also use your blog to generate new content ideas for your channel. Use Google Analytics to find which posts get the most traffic.
Is there a way to create a video on that topic? Embed the end result into the post itself. This will add value to your blog while encouraging readers to check out your YouTube channel. Create an email list of YouTube subscribers. Then, give them a heads up every time you post new content.
You can take advantage of your email signature too. A simple link to your YouTube channel below your name is a non-pushy way to gain subscribers. You know how domain authority affects page authority? The same is true for videos. Take advantage by promoting your channel as a whole, as well as your individual videos. Push for subscribers and link to your account wherever you can.
This will help your videos rank higher in YouTube and Google searches. Win some extra eyeballs by anticipating what people are looking for. Use holidays, popular movies, and trends as opportunities to post relevant content.
Upload a few timeless videos that your subscribers will return to again and again. Popular evergreen content includes how-to guides, tools and resources lists, stat collections, tip roundups, and more.
Take a deep dive into your data to understand your audience on a deeper level. How old are they? What languages do they speak?
Which video styles do they prefer? Use this information to create content that truly captures their interests. With Hootsuite, you can easily upload, schedule, and promote your YouTube marketing videos across multiple social networks from one dashboard. Try it free today. Get Started. Grow your YouTube channel fast with Hootsuite. Easily moderate comments, schedule video, and publish to Facebook, Instagram, and Twitter.
Getting more free YouTube subscribers is the best way to maximize your organic reach on the second-largest website in the world.
If you want to get more views on YouTube, you need to respond to viewer comments, create video playlists, design attention-grabbing thumbnails and more. Learn how to use these YouTube hacks—from simple tricks to advanced features—to wow your viewers, save time, and grow your audience. We could have SWORN you were someone who wanted to blow your competition out of the water on social media.
You won't have to pay just because somebody saw the link, and you won't have to pay if somebody views your video but didn't get to it via the promoted link. Google doesn't charge a fixed price for Promoted Videos; instead, you must place a bid for the keyword. If multiple bidders want the same keyword, Google will decide which clips appear and in which order, based largely on who bid the most, though it also takes into account how relevant the videos are to the keyword.
This gives a detailed breakdown on the demographics of the people who have followed your Promoted Videos link and viewed the video. You can also get details on whether people watched all of the video, or if they switched off at a particular point. To make the most of your Promoted Video, you can include overlays on the video. These are small text boxes that appear on top of the video at a specified time during the clip.
You can include clickable links in this text. To squeeze more out of your older content, make a point to cross-promote your videos when it makes sense. For example, you can drop links in the description of a video and encourage viewers to check them out as a sort of call-to-action. Host a YouTube contest or giveaway to encourage people to subscribe to your channel and engage. To keep your contests simple, have people like your video, leave a comment and subscribe to your channel to enter.
Follow some of our best practices for running any social media contest :. Be careful with hosting frequent YouTube contests, though. After doing one contest, wait a while and look at your subscriber drop-off rate and engagement numbers.
A smart way to promote your YouTube channel is by creating a specific video series that covers a recurring theme or topic. Series are a win-win for creators and viewers alike. For your audience, they have something to look forward to and likewise a reason to keep returning to your channel.
Case in point, video content is proven to improve conversion rates and lower bounce rate on-site. If you want visitors to stick around a product page or blog post longer, embed a video like we did below. Remember: any opportunity you have to funnel your on site or social!
The more videos you create, the more difficult it becomes for people to navigate through your channel. Sometimes simply asking for engagement is the best way to get your videos noticed, especially when you consider the immediacy and connection that video content can create. In fact, asking visitors a question to answer in the comments suggestion or to check out another video are perfect ways to keep the engagement rolling.
You can likewise link to other videos or drop an external link to your site to serve as a sort of CTA. With apps like Facebook, Periscope and Instagram making it easier than ever to stream live video, more and more brands are getting on board. YouTube has been offering live videos for years but has only recently started picking up steam.
You can take a look at some popular YouTube Live videos to get a sense of how other brands are using the platform. The unpolished, organic nature of live video is exactly what makes it compelling. A tactic some of the biggest YouTube stars used to grow their following is collaborating with other users. Each collaboration gives you exposure to a new audience. The key to a successful YouTube collaboration is finding the right partner. You want to collaborate with content creators that share similar passions with your brand so your video comes off as authentic.
With marketing in general becoming more pay-to-play, you always have the option to get more visibility through paid YouTube ads. YouTube offers a variety of ad formats to choose from:. For your ad creatives, you can either use an existing video or create something new for a specific campaign.
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