Although there is no optimal length for the anchor text, it should provide precise information about the linked page just in a few words so the users and search engines can understand what it is about quickly. As John Mueller explained :. You should always try to write the most accurate and concise anchor text by using relevant and descriptive words.
The anchor text in this example provides a concise and accurate description of the linked webpage and clearly indicates to the users what to expect when they click on the link. So my recommendation there would be not to worry too much about this. Providing an additional context around the anchor text gives users and search engines more useful information about the link.
As it was mentioned earlier, Google uses the text around the anchor to better understand the linked page. The surrounding content is also helpful for the users since it provides some context and clues about the link. This is especially useful when you use generic words — the text around them will provide contextual information for both search engines and users.
Google can determine if you are linking to spammy, harmful or irrelevant websites by using misleading or deceptive anchor texts. If the anchor text or context around the link has nothing to do with the webpage that you are linking to, Google will evaluate you as a low-quality website that is trying to deceive its visitors and will penalize you for that.
These anchor texts are targeted - the keywords in the anchor text will match the targeted keyword of the page an SEO is trying to rank on. A backlink is a link from another website. The backlink anchor text is the anchor text used by other websites linking to your website. The anchor text of these backlinks help search engines determine the most relevant keywords a web page should rank for.
If website A links to website B with an anchor text backlink and website B does not link back to website A, then you have an one-way anchor text backlink. One-way anchor text backlinks are sought out by SEOs because PageRank juice flows one one domain to another.
It is believed that the more one-way anchor text backlinks a web page has from websites with high PageRank, the better they will rank on search engines. Just like keyword stuffing , you can have too much anchor text on a given page. When there are too many keywords on a page linking to too many other pages of a website, or all to the same page but with different anchor texts, you have a case of excessive anchor text.
The excessive use of anchor text within your website can lead to Google penalties as it is considered a spammy, user-unfriendly practice.
Because link builders are actively building links to their website with targeted anchor text, particular keywords will have a higher share of a page's overall anchor text distribution. A spammy anchor text is a link with an anchor text that has no relationship to the page it exists on or the page it is linking to. How you use anchor text in your content can make a big difference to readers and search engines alike. As a content marketer, you want your readers to be delighted by all aspects of your content.
This extends to the links you include. Your readers invest time and energy when they click a link in your content. The anchor text you use in your links influences that decision. It can determine whether they feel rewarded—or frustrated—when they arrive at the web page you sent them to. Just as importantly, search engines also look at link text to help them index and rank pages. And in efforts to impact those results, SEO practitioners have scrutinized anchor text.
Some even target different types of anchor text based on the style of wording used. We show you what you need to know to use anchor text effectively. Anchor text is the words that you click to follow a link. Clicking these words will open the page or document linked.
Search engines look to anchor text to clue them in on what the linked page is about, to help them index and rank that page. They now evaluate content based on the context of a link the words around it rather than relying fully on the anchor text alone.
Thoughtful use of anchor text will also make your content more reader-friendly, which, in turn, can help your search rankings. A Excessive anchor text usage refers to SEOs targeting one anchor text on an extreme scale. You should minimize keyword-rich anchors as they could negatively impact your backlink profile if used repetitively. Peter J. Diversification is very important. B Excessive anchor text usage also happens when there are too many anchors on a page.
This is similar to keywords stuffing as both are based on pretty much the same idea. You should limit the number of external links within one page. Natural anchor texts are created organically by users without any interference and control of a webmaster who owns or manages a linked-to site.
These anchors usually differ between each other — which is good — and they are always relevant to a source. People tend to link to content using the anchor of either the domain name or the title of the page. However, naturally acquired anchors can be useless to SEO too.
These parameters cover on-page factors, behavioral factors and off-page factors such as the number of backlinks, quality of backlinks, the number of referring domains, quality of referring domains and anchors. To be specific, Google Penguin is an algorithm responsible for anchor evaluation.
Penguin tries to determine if anchors were acquired naturally or manipulated. Another SEO rule regarding anchors that should be remembered refers to the prior importance of the first anchor text on a page.
If you link the same URL on one page twice, Google will only consider the first anchor text. This thesis is based on various experiments and described by Marta Gryszko. Be careful naming your anchors.
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