What makes emerging markets attractive for international business




















Multinationals provide an inflow of capital into the developing country. Although wages seem very low by Western standards, people in developing countries often see these new jobs as preferable to working as a subsistence farmer with even lower income. What are examples of emerging markets? Critically, an emerging market economy is transitioning from a low income, less developed, often pre-industrial economy towards a modern, industrial economy with a higher standard of living.

Why is China an emerging market? Understanding Emerging Market Economies Both China and Tunisia belong to this category because they embarked on economic development and reform programs and have begun to open up their markets and "emerge" onto the global scene. EMEs are considered to be fast-growing economies. What is the difference between emerging and developing countries?

The fundamental difference between these classifications is that emerging nations are growing rapidly and becoming more important in world economics, while developing nations are struggling and still need help from trade partners around the world.

What is the difference between an emerging market and an established market? An established market has more room for growth. Established markets are found in weak economies. Emerging markets have had little previous access to products.

Emerging markets are less competitive. Is South Korea an emerging market? Based on the individual judgment of investors, South Korea is classified as an emerging market in one index and as a developed market in the other one. As an example, in FTSE Russell reclassified South Korea to developed market from emerging market because of the high economic position. What types of business are commonly found in developing countries? For reasons like this, emerging markets can provide golden opportunities for investors who are looking for an economy on the up and up.

There are many. A critical issue is political instability. There can be barriers to entry for businesses who are used to dealing with more lenient and open systems of government, as well as vastly different cultures and customs which must be respected.

These factors can make it harder to conduct business. Some emerging markets rely way too heavily on exporting their commodities to generate revenue see Brazil. In many of them, there is civil unrest and frequent strikes and coups, as well as higher rates of natural disasters. But for those with a taste for risk, emerging economies can provide great promise. Download invstr for iOS. Download invstr for Android. Want to learn more about the markets and how to become a better investor?

Download the Invstr App now. Campus Ambassadors. Community Guidelines. Risk Disclosure: Invstr is a technology platform, not a registered broker-dealer or investment adviser. Invstr does not offer its own recommendations of any security or provide its own research to any user regarding any security transaction or order. Please note, investing involves risk and investments may lose value.

Past performance does not guarantee future results. And in India, the government prohibited foreign direct investment in the retailing and real estate industries until February , so mom-and-pop retailers dominate.

Brazil, Russia, India, and China may all be big markets for multinational consumer product makers, but executives have to design unique distribution strategies for each market. Those differences may make it more attractive for some businesses to enter, say, Brazil than India. Companies often base their globalization strategies on country rankings, but on most lists, it is impossible to tell developing countries apart.

According to the six indices below, Brazil, India, and China share similar markets while Russia, though an outlier on many parameters, is comparable to the other nations. Contrary to what these rankings suggest, however, the market infrastructure in each of these countries varies widely, and companies need to deploy very different strategies to succeed. As we helped companies think through their globalization strategies, we came up with a simple conceptual device—the five contexts framework—that lets executives map the institutional contexts of any country.

Economics tells us that companies buy inputs in the product, labor, and capital markets and sell their outputs in the products raw materials and finished goods or services market. This will help them understand the differences between home markets and those in developing countries. The five contexts framework places a superstructure of key markets on a base of sociopolitical choices.

Many multinational corporations look at either the macro factors the degree of openness and the sociopolitical atmosphere or some of the market factors, but few pay attention to both.

Managers can identify the institutional voids in any country by asking a series of questions. Are there strong political groups that oppose the ruling party? Do elections take place regularly? Are the roles of the legislative, executive, and judiciary clearly defined?

What is the distribution of power between the central, state, and city governments? Is the judiciary independent? Do the courts adjudicate disputes and enforce contracts in a timely and impartial manner? How effective are the quasi-judicial regulatory institutions that set and enforce rules for business activities? Do religious, linguistic, regional, and ethnic groups coexist peacefully, or are there tensions between them?

How vibrant and independent is the media? Are newspapers and magazines neutral, or do they represent sectar-ian interests? Are nongovernmental organizations, civil rights groups, and environmental groups active in the country? Do citizens trust companies and individuals from some parts of the world more than others?

What restrictions does the government place on foreign investment? Are those restrictions in place to facilitate the growth of domestic companies, to protect state monopolies, or because people are suspicious of multinationals? Can a company make greenfield investments and acquire local companies, or can it only break into the market by entering into joint ventures?

Will that company be free to choose partners based purely on economic considerations? Does the country allow the presence of foreign intermediaries such as market research and advertising firms, retailers, media companies, banks, insurance companies, venture capital firms, auditing firms, management consulting firms, and educational institutions?

How long does it take to start a new venture in the country? Are there restrictions on portfolio investments by overseas companies or on dividend repatriation by multinationals? Does the market drive exchange rates, or does the government control them? Can a company set up its business anywhere in the country?

Has the country signed free-trade agreements with other nations? If so, do those agreements favor investments by companies from some parts of the world over others? Does the government allow foreign executives to enter and leave the country freely? How difficult is it to get work permits for managers and engineers? Does the country allow its citizens to travel abroad freely?

Can ideas flow into the country unrestricted? Are people permitted to debate and accept those ideas? Can companies easily obtain reliable data on customer tastes and purchase behaviors? Are there cultural barriers to market research? Do world-class market research firms operate in the country? Can consumers easily obtain unbiased information on the quality of the goods and services they want to buy?

Are there independent consumer organizations and publications that provide such information? Can companies access raw materials and components of good quality? Is there a deep network of suppliers? Can companies enforce contracts with suppliers? How strong are the logistics and transportation infrastructures? Have global logistics companies set up local operations? Do large retail chains exist in the country?

If so, do they cover the entire country or only the major cities? Do they reach all consumers or only wealthy ones? Are there other types of distribution channels, such as direct-to-consumer channels and discount retail channels, that deliver products to customers? Do consumers use credit cards, or does cash dominate transactions? Can consumers get credit to make purchases?

Are data on customer creditworthiness available? What recourse do consumers have against false claims by companies or defective products and services? How do companies deliver after-sales service to consumers? Is it possible to set up a nationwide service network? Are third-party service providers reliable? Are consumers willing to try new products and services? Do they trust goods from local companies?

How about from foreign companies? What kind of product-related environmental and safety regulations are in place?

How do the authorities enforce those regulations? Does it have a good elementary and secondary education system as well? Do people study and do business in English or in another international language, or do they mainly speak a local language? Can employees move easily from one company to another? Does the local culture support that movement? Do recruitment agencies facilitate executive mobility? Create a personalised content profile.

Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors. An emerging market economy is the economy of a developing nation that is becoming more engaged with global markets as it grows.

Countries classified as emerging market economies are those with some, but not all, of the characteristics of a developed market. As an emerging market economy progresses it typically becomes more integrated with the global economy, as shown by increased liquidity in local debt and equity markets , increased trade volume and foreign direct investment , and the domestic development of modern financial and regulatory institutions.

Critically, an emerging market economy is transitioning from a low income, less developed, often pre-industrial economy towards a modern, industrial economy with a higher standard of living. Investors seek out emerging markets for the prospect of high returns, as they often experience faster economic growth as measured by GDP.

However, along with higher returns usually comes much greater risk.



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